Siya GupteMarketing Mix Models — Maximizing organizational impact with expertise-led stakeholder buy-inConsider for instance that you build an MMM model that is statistically rigorous but no-one believes; alternatively, imagine everyone is…Sep 11, 20222Sep 11, 20222
Siya GupteCausal Impact — Understand the inner workings to optimize your resultsLet’s start with why we need it. If you are a marketer, and have some combination of a PR event, partnerships, or local offline media…Jun 6, 2022Jun 6, 2022
Siya GupteDisintermediation might be the single biggest driver of churn in some dual-sided marketplaces—…For many marketplace businesses, when you’re in the growth stage, it’s understandable that you will focus your attention on new…Jan 7, 2021Jan 7, 2021
